The minor genius Cult Orientation Kit

5 transmissions for hidden geniuses

“You can leave any time but why would you want to?"

You came here for a reason

I’m Elliot Aronow. I build strange and stylish worlds with people who already know they’re not meant to be civilians.
You might’ve seen my fingerprints on projects with LCD Soundsystem, The Strokes, GQ, a few other outfits.I traded authenticity for approval more than once. Each time, I got dragged through another ego-melting death portal. Brutal, but it burned the fake parts off. What survived was minor genius.This kit is light in packaging, heavy in content. Think of it as the welcome pamphlet you weren’t supposed to find: cultural contraband.

  • Transmission 1: Anti-Normalcy — stop lurking in the shadows

  • Transmission 2: Auteur Only — retire nightmare clients for good

  • Transmission 3: Minor Unit — create your most unmistakable thing in 15 minutes

  • Transmission 4: Split the Mask — end spiritual unemployment before it ends you

  • Transmission 5: Junk Yard Dog — pick the defender who will guard your legend

You don’t need permission. You just need to open the kit.

The first lesson transmission is on its way to your inbox.

Within the next minute or two, you’ll get a note from me (Elliot).
That’s Transmission Zero — your orientation signal.It’ll tell you how to start moving through the kit.
No modules. No homework. Just the first crack in the mask.If something sparks, hit reply and tell me. I actually read everything that comes back.Now—check your inbox. You're in.

P.S. If you don't see the email in your inbox in the next few of minutes, please check your spam folder...Chances are it ended up there.(Since this is a new activation I'm sending to my list, sometimes the algos think I'm a robot! 🤷🏻)